M319 - Enabling Sales Teams Throughout the New Buyer’s Journey

Mon, May 20 | 4:30 PM - 5:30 PM | Room: Liberty Ballroom MNOP, Marriott Marquis

If your sales organization is still describing the buyer journey in a linear fashion, then this session is for you. Today's buyers rarely follow a straight line in making a purchase decision. Because of this, a linear mindset in selling will result in customer conversations that are out of sync. In this session, we will introduce the New Buyer's Journey alongside what activities sales enablement must consider at each stage to help their teams.

Application on the Job:
Discover what the new buyer’s journey looks like and how it affects the sales and sales enablement functions.
Learn the key activities for sales professionals and sales managers at each stage of the journey.
Understand how to support the sales team in their quest to help buyers make a purchasing decision.

Type: Education Session

Tracks: Sales Enablement

Learning Approaches: Core Topic

Topics: Partner Sales Support

Target Audiences: All Talent Development Professionals

Session Services: NOT Recorded


Andrea Grodnitzky

Andrea Grodnitzky

Chief Marketing Officer