TU312 - Grand Theft Marketing: Tools L&D Should Borrow From Marketing

Tue, May 21 | 3:00 PM - 4:00 PM | Room: 204, Convention Center

Learn how to take marketing tools into the training room. Use colors and graphics to call on emotions and get learners excited. Join this session and discover how marketers catch the attention of consumers.

Application on the Job:
Use marketing tools to create unforgettable learning experiences.
Convince stakeholders of the importance of training by leveraging marketing tools.

Type: New ATD Speaker

Tracks: Instructional Design

Learning Approaches: Innovation/Trend

Topics: Learning Theories and Approaches

Target Audiences: All Talent Development Professionals

Session Services: Recorded

Handout(s): Presentation


Speakers

Bianca Baumann

Bianca Baumann

Director, Learning Experience Design

GP Strategies