W116 - WWMD? What Would a Marketer Do?

Wed, May 22 | 8:15 AM - 9:30 AM | Room: 146 C, Convention Center

This session will provide you an opportunity to share a business challenge and have a marketer in the "hot seat," to provide an alternate viewpoint of how they would break down the challenge and the methodologies, tools, and technologies they would employ to address them. The speakers will cover topics such as metrics, personas, learners journey, and GDPR.

Application on the Job:
Apply marketing insights for increased engagement in training offerings.
Discover ways to build testable, customized content at scale.
Change your assumptions about learners and their resistance to training.

Type: New ATD Speaker

Tracks: Managing the Learning Function

Learning Approaches: Innovation/Trend

Topics: Business Alignment

Target Audiences: All Talent Development Professionals, Executive

Session Services: NOT Recorded

Handout(s): Presentation


Speakers

Lynne McNamee

Lynne McNamee

President

Lone Armadillo Marketing Agency